When you first look at sourcing packaging for your business, using a regular printer or even our business for short runs, it can be a huge investment for a hobby business or start up. Especially if you want a separate box for each fragrance. So what is another economical option?
Without knowing your budget, but guessing you don’t want to tie up too much money and have as much flexibility as possible, I would suggest initially purchasing a generic box and along with smart design of the box, combine with application of a label for the separate fragrance varieties.
These are the practical things to consider.
Every different set of artwork for printing needs a new set of printing plates which for full colour is about $110 per set. This is a one off cost.
You will also need to print off at least say, 500 copies to get a reasonable price. So if you have for example 6 fragrances, that will be 3000 boxes.
This equals more money tied up and with about 500 of these per box variety takes up space. That is about 10 of our regular shipping cartons!
If you want to decide to add just one or two new fragrances for a seasonal promotion or a special customer, you have to pay for the setup again and wait for the boxes to be manufactured.
What happens if just one fragrance runs out faster than another?
So what is the solution?
Start off with one generic box per candle container size.
Be very smart about the box design and include as much generic text including safety/burning information, information about your brand and company, logo in the artwork.
Then think carefully about leaving a space maybe on the front middle or on the front top and lid area for a label to be applied that can be coloured and have your individual fragrance name. Pick the colour and art of the label so it complements the box artwork, so when applied it really looks like it belongs there.
If you purchase for example 50 or 100 of each label, you can pick and manufacturer what you like each time and keep using the generic box. It is quicker and more economical to just get 50-100 more labels of a new fragrance or restock if you run out.
An even more economical idea is to make sure when you design the label, the same fragrance label can be used on the generic candle box and also on the candle jar or glass front. The more labels you order the same size, the cheaper they become.
You can just start out with 500 or 1000 generic candle boxes this way and combine with 50 labels of each fragrance and be in business.
We have used this technique in the past for contract manufacturing clients’ to minimise their costs.
Our business now also can sell these short run digital labels. They come on practical sheets and are easy to apply and removable which is handy if you need a second go to apply just that little bit straighter 🙂 The advantages of digital labels means no setup costs or die costs.